The Temple University chapter of the American Marketing Association (TU-AMA) is one of twenty Student Professional Organizations within the Fox School of Business and Management. With over 200 active members, TU-AMA is one of the largest SPOs in the school. Our membership includes students of all years, residing on and off campus, with majors ranging from marketing to finance, public relations, risk management, advertising, and others. Dedicated to the professional development of business students, TU-AMA exposes its members to various careers in marketing through speaker panels and other special events. These opportunities are key in developing leadership and communication skills to ultimately succeed in today’s environment, as well as providing networking with leading industry professionals.
In order to maintain a thrilling, yet professional environment for students, TU-AMA also participates in many non-marketing events throughout the academic year. Joining with other SPOs and groups throughout Temple University for social events and outings allows members to meet other students and become more involved in the social aspect of their school. Community service also serves as an integral part of our organization, as we promote giving back to the community through our many drives, donations and volunteering.
TU-AMA has received several national and international awards in the past few years. Since 2013, TU-AMA has been among the Top 10 chapters among 365 collegiate chapters across the globe. In 2015–2016, TU-AMA won the AMA Collegiate Case Competition by developing a one-year marketing plan for Hershey’s Ice Breakers Cool Blast Chews, earning the chapter First Prize and nationwide recognition. In 2016-2017, TU-AMA became a top 5 chapter, and placed top 10 in the AMA Collegiate Case Competition by developing a marketing plan for eBay.
Meetings are held weekly on Mondays (Speakman 114), Wednesdays (Alter 238), and Fridays (Alter LL35). Check the plasma screens or TU-AMA.org for the latest information on events and activities!