Subaru with Jordan Haverstick and Harish Pathak (2/17/2017)
By: Tabby Miller
Subaru is the fastest growing car company in the industry. They’ve experienced record sales growth over the past eight years and have 636 independently owner dealerships across the country. Much of Subaru’s success is due to their marketing strategies. Subaru’s marketing department handles public relations, field marketing, website marketing, advertising production, market research, and relationship marketing. Last Friday, two Temple Alumni and members of Subaru’s marketing department, Jordan Haverstick and Harish Pathak, spoke to TU-AMA about their roles at Subaru.
Jordan, Subaru’s Brand Launch Specialist, is responsible for launch strategies, ensuring appropriate positioning and consistency of messages, managing partner relationships, and ensuring consumer trust through the management of third party endorsements. She makes sure that the language Subaru uses to relay messages is friendly, compelling, and legal. Jordan ensures that consumers understand the messages that marketing campaigns are trying to get across, as well as ensures that the messages are accurate and consistent throughout all platforms.
Harish is Subaru’s Digital Advertising and Social Marketing Specialist. He is responsible for working with internal and external partners to develop, manage, and execute digital advertisement strategies. His main goal is to create demand for Subaru vehicles through methods such as paid search, social media advertisements on platforms like Facebook, and banner ads on the web. He also focuses on generating brand awareness and establishing Subaru as a “feel good company” by helping consumers to generate positive opinions towards Subaru.
An important part of the Subaru brand is showing that they don’t just sell cars. Subaru is also dedicated to doing good in the world through their five-part Love Promise: Subaru Loves Pets, Subaru Loves the Earth, Subaru Loves Learning, Subaru Loves to Help, and Subaru Loves to Care. Subaru publicly supports American Society for the Prevention of Cruelty to Animals, has proudly maintained a zero-landfill status since 2004, partnered with Google to help bring Google cardboard virtual learning to classrooms, annually helps Meals on Wheels deliver meals for seniors, and consistently supports the Make-A-Wish Foundation. Throughout these outreach efforts, Subaru hopes to show the world that it cares about its customers and the world they live in.