It’s 2016, But Nearly Half of U.S. Small Businesses Still Don’t Have a Website
By: Devonte Grant
As consumers today grow more tech-savvy, a large number of businesses are still behind the curve. According to a report by the business-to-business research firm named Clutch, 46 percent of small businesses don’t have a website (Okyle). The majority of the small businesses surveyed had less than 10 employees and less than $1 million annual revenue (Okyle). The main reason why many small businesses don’t have a website is because it’s very costly. Additionally a third of businesses didn’t feel that their field required them to have a website.
Typically it makes sense for a business to have a website. A website provides a place for consumers to view what the business is about (i.e. mission statement, about, etc.) in addition to contact information. However websites may be expensive and a number of small businesses aren’t able to afford a decent website. Moreover many small businesses with websites don’t have their sites optimized for mobile, which alienates potential consumers.
In closing I feel that all businesses should have a website, despite how the businesses may feel about them. If a business in the 21st century has consumers, it should have a website. “No matter what type of business you run, if you have customers, it’s necessary to have some sort of information online, at least a page describing who you are and offering contact information. It’s essential to have this information indexed and shown to those looking for you” (Elman, qtd. in Oklye). Many consumers look online first for anything, so it’s imperative to for a business to have a website. Online reviews, social media presence, and WordPress or blogspot sites are important, but do not serve as a substitute for a website.
Okyle, Carly. “It’s 2016, But Nearly Half of U.S. Small Businesses Still Don’t Have a Website.” /www.entrepreneur.com. Entrepreneur Media, Inc, 19 Feb. 2016. Web. 22 Feb. 2016. <http://www.entrepreneur.com/article/271068>.