Project Management Workshop with Anika Luthra (1/31/2018)
By: Tabby Miller
Anika Luthra is a graduate student at Temple University. She has been working in client management and consulting for over 13 years. During a Cherry Consulting meeting on Wednesday January 31st, she lead a workshop for TU-AMA to teach students about strategies of successful project management.
Gathering information about the project is the first step in good project management. It’s important to ask the client questions to get to know their business, their market, and their customers. Including a project overview, a strong methodology, a detailed timeline, and a list of next steps is also an important strategy to keep in mind when developing a project proposal.
An effective project overview gives relevant background information about the company and its past experiences with the objectives of the project. If you’re working on an SEO project for the client, you should be sure to include information about their past SEO engagement to show you understand the project and its objectives.
Presenting methodology can be done is several different ways, but Anika suggests the Four Ds: Discover, Develop, Design, and Deliver. The Discover step includes gathering primary research and conducting secondary research. You want to learn as much about the target audience, competitors, and the company as you can in order to develop the best marketing plan. Use your research to support your final deliverables. Have a clear purpose, message, and audience in mind when Developing the plan. You should also include Design such as social media content, print media, logos, and website content when your project involves content creation. Deliver your client with your concise, research-backed, solutions to their problem. You might think it’s best to include as much detail as possible, but it’s important to know what information is relevant to present to your client.
Adhering to a timeline ensures you present the deliverable on time to your client. The more complicated the project, the more detailed the timeline should be. Allow time for revisions, evaluations, and approvals for steps within the project. Finally, instead of a conclusion to summarize the project, include “next steps” for the project. This can include recommendations of topics to pursue for the client to pursue to further improve their company.