By: Adam Lerro
Famehouse, a company behind the scenes in the music industry has an enormous influence in how fans interact with their favorite artists. Senior Manager of Marketing & Strategy Nick Rizzuto, Senior Manager of Data & Engagement Brian Aranda, and Account Manager Ryan Hall all came to Temple AMA’s “Selling The Experience Regional Conference” and provided a lot of insight into their company, what they do, and why it matters.
Famehouse does a lot. Their business is focused around providing a great experience for fans. They conduct digital marketing, campaigns for artists, develop apps, plan events, and almost anything else you can think of. Famehouse briefly touched on a few of their favorite campaigns including the following: developing an app for electronic duo ODESZA where fans could directly interact with everything about the artist, a campaign involving selling a brick from Eminem’s original house that was torn down, and working on developing hype for a music festival. One of the most important things that they said was crucial to their success as a company was making interactions feel real and organic from artist to fan. They want fans to feel important to the artist, and the artist is directly communicating to them. When planning campaigns, they said their goal is to tell a story and make fans feel like they are involved.
Famehouse is a company that has an impressive resume of previous clients and is only going up from here. At their presentation, we saw a little glimpse into the day to day lives of this exciting industry and what they do. “Everyday is different, which makes it really exciting..” said Ryan Hall about working there. It was great to have them come out and explain all the behind the scenes work that goes into the music industry.