By: Matthew Duddy The Temple University American Marketing Association had the privilege of receiving valuable information from industries that target consumer insights. The panel included two Temple graduates, Abbey Harris from Ipsos, and Justin Lewis from GfK. Abbey Harris Abbey Harris received her Bachelor of Arts in Marketing, with a focus on Neuromarketing. She is […]
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By: Matthew Duddy On Friday, October 6, Co-Executive Director of Alex’s Lemonade Stand Foundation and Father of Alex, Jay Scott, came to speak to Temple University’s chapter of the American Marketing Association. His big takeaway: the importance of storytelling in the marketing world. The story of Alex’s Lemonade Stand is one that will leave a […]